"Way beyond my expectations." 

Harold Read
Tennessee, USA

"I love the improvements - great job!!" 



"Fabulous. More features than I probably will be able to use in a long while."

Brian Kurtz
Taylor, MI


"Fantastic! This is a vast improvement over the original version." 

Brenda Harness


"Blown away by the incredible features." 

Woody Longacre
Tempe AZ, USA


"Amazing! I LOVE it!"

Colin Green
Sydney, Australia


"Great improvement of a superb product" 

Ed Jackson
Woking, UK


"Very impressive! I have been using the SBI site builder, which in itself is an impressive tool. After seeing the new version of XsitePro though, I can honestly say that it is second to none, in terms of functionality and features." 

Cesar Campos
Sydney, Australia


"Absolutely amazing! I thought I'd seen the "BEST" website building software in XSitePro v1 - version 2 just takes website building and developing to a whole new level. Sheer brilliance!" 

Alan Howells
Stoke on Trent, UK



Wisconsin, USA


"It looks awesome. The best just got better." 

Wiltshire, UK



Judie Brown
Washington, USA


"I can hardly breathe! There is SO much stuff. I'm choking with excitement!" 

Harold Jaynes
Washington DC


"WOW! FAR-OUT! GREAT! TREMENDOUS! This is coming from a web developer, not a novice! I have so many clients that I have put on hold - waiting for the added features. These features will save me so much time which will add revenue in my pockets...It's like going from the horse and buggy to a Ferrari!"  

Betsy Parsons
Virginia, USA



Andrea Wilson
Vancouver, Canada


"Wow...so many new, exciting and upgraded features this is going to make website building a really fun project." 

Connie Upright


"I think it is a really powerful piece of software ... I am an experienced marketer, as well as a web designer with FrontPage, DreamWeaver CS-3 and others. You guys have done it again!" 

Ettione Stuckey


"Superb improvement on an already excellent tool." 

James Mitchell
United Kingdom


"Beyond all expectations!" 

Shush Arya



"WOW! WOW! WOW! There seems to be everything that anyone will need to create great content sites. And the easy tools to put video, ssn, rss feeds, and right now my mind is swimming in awe."

Steven R Shover Sr
Texas, USA


Read more testimonials about the amazing XSitePro website design software




Developing a Link Strategy For
Outbound Links

Helping Boost Your Pages' SEO Score
Paul Smithson - 28th October 2008
paul smithsonMost people aren’t aware that outbound links can have a major impact on how well their site ranks with Google.

Understanding how outbound links work with regards to Google PageRank is very important and a much under-used strategy for gaining search engine dominance. Using improper linking can cause what is known as unnecessary PageRank bleed, which results in links sending less PageRank to the pages you really want to send it to!

Sounds complicated? Let me explain this in simple terms.

We’re going to use a hypothetical situation here, because no one outside of Google can be certain of exactly how Google uses Page Rank. 

Let’s say your page has 100 points of PageRank value (PR) to spread around.  If you have ten links on your page, you can pass ten points of PR to each page you’re linking to. 

If you have 100 links on the page, you can only pass one point to each link!  Remember, internal links also pass PageRank, so you don’t want to bleed too much of your PR into your outbound links. You should conserve as much PR as possible to be passed on to your own internal pages, and to other sites you own.

Let’s say you’re citing a few resources as references in an article you’re putting on your site. You might not want to pass any of your valuable PageRank to these sources, because this does nothing for you. 

The only exception would be if you were linking to an authority site with a good PageRank, because it’s theorized that linking out to quality sites also gives you credibility in the eyes of the search engines.

But if you’re linking to sites that aren’t of the highest quality, you can prevent the bleeding of PR to these pages by using the nofollow attribute on these outbound links.  Using nofollow will cause most search engines to ignore that link as if it doesn’t exist at all.

If you use a web site builder such as XSitePro you will often find powerful nofollow features that allow you to set the nofollow on an individual link basis, on a navigation menu level, or on a global level.

You may be tempted to use the nofollow attribute on links that you send out to traffic trade partners, but this is deceptive.  It’s not considered good form to do this, because one of the main purposes of reciprocal linking is to gain backlinks. 

If they’re linking to you properly, and you’re linking to them with the nofollow tag, then they’re getting no real value from your link to them.  If you’re trading links with other sites and you intend to use the nofollow tag on these links, it’s important to state this up front.  Some sites won’t want to exchange links if you do this, so keep that in mind.

Something else worth paying attention to is where links appear on your page. If you want to be sure to pass along as much PR as possible to a certain link, you should make sure that link is not in a long list of links with no other text between them. Search engines see long lists of nothing but links as being a bit spammy, so they tend to weigh these links with less importance. A link that is inside a paragraph of text is typically given more weight, because it looks like a more natural link. It looks like a news site citing a reference, or a writer linking to a particular resource.

By being careful with your outbound linking strategy, you can maximize the PageRank that’s sent to the pages you really care about, while minimizing the bleed of PR to pages you don’t.  This is why it is so important to carefully plan your outbound links.

About Paul Smithson - Paul Smithson is the founder of Intellimon and the driving force behind the best-selling XSitePro web site development tool. Since graduating in Business Strategy and Direct Marketing from two of Europe’s leading business schools, Paul has set up five multi-million dollar companies, one of which is now owned by the BBC. His areas of expertise include business strategy, e-commerce, on-line and off-line marketing, software development, and maximizing the potential of on-line businesses.

For more information about this, and many other Internet Marketing-related topics, visit Paul Smithson's site, www.xsitepro.com.

Source: http://www.xsitepro.com/developing-a-link-strategy-for-outbound-links.html

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