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Outsourcing Tips for Your Internet
Marketing Task List

Increasing Your Business Output, Without Affecting Your Workload.
 
Paul Smithson - 1st January 2009
   
paul smithson As an Internet marketer, your task list is probably full of menial tasks that could easily be outsourced to save you time and frustration.  In fact, the majority of your tasks could probably be outsourced, and your customers would probably never know the difference. 

Outsourcing is a great way to grow your business, because you can get much more accomplished than you could do on your own.  You might be able to create two information products per week on your own, but you could outsource several times that many in the same period. 

Not only that, but your time is worth a lot of money.  As a high-paid entrepreneur, don’t you think your time is worth more than the $5 or $10 per hour you could pay an outsourcer?

First of all, you can outsource most of your product creation.  Article writing, eBook creation, even audio and video creation could be outsourced.  Your customers will never know you didn’t write that eBook yourself, so why not outsource it and save yourself the time and effort? 

You can even outsource the writing of your blog posts and newsletter messages. As long as you hire a competent writer, your customers will probably never even realize you’ve outsourced your writing.

Traffic generation methods are very easy to outsource.  You can outsource just about any kind of traffic generation you can think of!  You can have people ‘social bookmark’ your site for you.  You can pay people to post on forums.  You can hire outsourcers to comment on blogs, submit articles, submit your site to directories, and peddle your links on site networks.

Customer service is something that is often outsourced. Customers can be downright rude when they’re upset and you don’t want that negativity impacting on your own productivity so hire someone to deal with it in your place, but make sure to keep a close eye on things to ensure that your customers are getting the level of service they deserve and that they have paid for.

Plus, you can only be available for a few hours per day. By outsourcing your customer service, you can have someone available to answer support requests practically any time of the day.  Answering questions quickly can increase sales, and answering problems quickly can prevent chargebacks so why not give yourself the added protection of having help with this?

If you’re going to hire an outsourcer, you should ask for samples and references. You shouldn’t hire an outsourcer that can’t provide at least one of the two, and preferably both. Some may not have references available, but their samples might speak for themselves. Some might have great references, but be unable to show you samples. 

Don’t be afraid to hire someone who has neither of these things; just don’t pay them anything in advance.  If an outsourcer wants you to take a chance and hire them without samples or references, they shouldn’t expect to be paid up front. If the person provides you with some great work then you’re onto a winner, but if what they provide isn’t up to scratch, which will certainly happen from time to time, you’ve not lost anything other than a little time checking over their work.

Before closing it’s worth mentioning that outsourcing is a two-way street. Your outsourcers are not your low-paid slave labor. They are people, and so deserve to be treated with respect wherever they might live and whatever you might be paying them. If you treat them with respect and professionalism they will be far more likely to produce great work for you not just in the short term, but for many years to come.

About Paul Smithson - Paul Smithson is the founder of Intellimon and the driving force behind the best-selling XSitePro web site development tool. Since graduating in Business Strategy and Direct Marketing from two of Europe’s leading business schools, Paul has set up five multi-million dollar companies, one of which is now owned by the BBC. His areas of expertise include business strategy, e-commerce, on-line and off-line marketing, software development, and maximizing the potential of on-line businesses.


For more information about this, and many other Internet Marketing-related topics, visit Paul Smithson's site, www.xsitepro.com.

Source: http://www.xsitepro.com/outsourcing-tips-for-your-internet-marketing-task-list.html


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