divide
brochure
 

Feedback

"Way beyond my expectations." 


Harold Read
Tennessee, USA
 
divider

"I love the improvements - great job!!" 


Barbara
USA

divider


"Fabulous. More features than I probably will be able to use in a long while."


Brian Kurtz
Taylor, MI

divider


"Fantastic! This is a vast improvement over the original version." 


Brenda Harness
US

divider


"Blown away by the incredible features." 


Woody Longacre
Tempe AZ, USA

divider


"Amazing! I LOVE it!"

Colin Green
Sydney, Australia

divider


"Great improvement of a superb product" 


Ed Jackson
Woking, UK

divider


"Very impressive! I have been using the SBI site builder, which in itself is an impressive tool. After seeing the new version of XsitePro though, I can honestly say that it is second to none, in terms of functionality and features." 


Cesar Campos
Sydney, Australia

divider


"Absolutely amazing! I thought I'd seen the "BEST" website building software in XSitePro v1 - version 2 just takes website building and developing to a whole new level. Sheer brilliance!" 


Alan Howells
Stoke on Trent, UK

divider


"EXCELLENT" 


Deanna
Wisconsin, USA

divider


"It looks awesome. The best just got better." 


Simon
Wiltshire, UK

divider


"WOW!!!" 


Judie Brown
Washington, USA


divider


"I can hardly breathe! There is SO much stuff. I'm choking with excitement!" 


Harold Jaynes
Washington DC


divider


"WOW! FAR-OUT! GREAT! TREMENDOUS! This is coming from a web developer, not a novice! I have so many clients that I have put on hold - waiting for the added features. These features will save me so much time which will add revenue in my pockets...It's like going from the horse and buggy to a Ferrari!"  


Betsy Parsons
Virginia, USA

divider


"Fantastic!" 


Andrea Wilson
Vancouver, Canada


divider


"Wow...so many new, exciting and upgraded features this is going to make website building a really fun project." 


Connie Upright
Virginia

divider


"I think it is a really powerful piece of software ... I am an experienced marketer, as well as a web designer with FrontPage, DreamWeaver CS-3 and others. You guys have done it again!" 


Ettione Stuckey
USA

divider


"Superb improvement on an already excellent tool." 


James Mitchell
United Kingdom

divider


"Beyond all expectations!" 


Shush Arya

UK

divider


"WOW! WOW! WOW! There seems to be everything that anyone will need to create great content sites. And the easy tools to put video, ssn, rss feeds, and right now my mind is swimming in awe."


Steven R Shover Sr
Texas, USA


divider

Read more testimonials about the amazing XSitePro website design software

Secure
secure

 

 

Siloing for SEO

Often Overlooked, but Vitally Important to Your Site's SEO
 
Paul Smithson - 19th January 2009
   
paul smithson When you’re building a business on the Internet, your domain and all of the pages that go on it are like the architecture used to build a brick and mortar business in the offline world.

The pages can be themed on your site to help you rank well for both broad keywords and phrases and the massive list of long-tail terms you want your site to be found for. 

Theming your pages for this purpose is known as siloing.  It’s something most SEO experts are familiar with, but few online marketers comprehend.  With a website, you’re not restricted to a certain amount of space (like one home page) as an offline retailer is restricted by square footage in a store.

You can branch off and divvy-up your site according to multiple themes so that its structure is like a huge funnel, capturing traffic for a multitude of consumers rather than a single, narrow approach.

When a search engine robot (or spider) visits your page to index it for the SERPs (Search Engine Results Pages), it’s going to base a lot of its decision on the content you provide.

If you haphazardly link to various topics on your site, you’ll confuse the robots and they won’t give you a high ranking for either your broad or your long-tail words and phrases.

For instance, if your have a website about herbs, and you link to pages that include medicinal herbs, cooking herbs, and specific herbs by name, the Googlebots and other indexing agents won’t know which topic you’re an authority on - it’s almost as if your expertise is diluted.

There is a solution and that solution is known in the trade as siloing.

Siloing is the technique of using a tight directory of themes to divide your content into groupings that are easy-to-understand for search engine robots.  For instance, if your main domain was herbs.com, tack on the themes folder afterwards, and place all relevant content to that theme in the specific folder.

So you might have the following theme on your domain: herbs.com/cooking/thyme along with herbs.com/cooking/oregano and herbs.com/cooking/mint.

Then you would split up your medicinal herbs into folders under herbs.com/medicinalherbs/ (with the various herbs following on a page of their own).

Siloing helps keep your expertise on track from a search engine viewpoint and as such it can, if done properly, give you a massive boost in the search engine rankings on not just a single word or phrases, but on a multitude of carefully chosen words and phrases.

Normally, putting together a site that has a well thought out silo structure is a time-consuming and manual process, but the latest version of XSitePro has made siloing far easier than ever before by taking away the complexity and making it much more automated. If you’ve struggled with siloing in the past or you’ve never given it a try, you now have no excuse. Get siloing!

About Paul Smithson - Paul Smithson is the founder of Intellimon and the driving force behind the best-selling XSitePro web site development tool. Since graduating in Business Strategy and Direct Marketing from two of Europe’s leading business schools, Paul has set up five multi-million dollar companies, one of which is now owned by the BBC. His areas of expertise include business strategy, e-commerce, on-line and off-line marketing, software development, and maximizing the potential of on-line businesses.


For more information about this, and many other Internet Marketing-related topics, visit Paul Smithson's site, www.xsitepro.com.

Source: http://www.xsitepro.com/siloing-for-seo.html


 Print this page
  |     Bookmark this page