- Take your web site conversion rates to a whole new level with split testing
Split testing is critical to almost any business. If you’re not doing it - you really should be - and if you are doing it, the chances are that you should be doing it even more.
- Choosing the Right Sales Button for Your Web Site
It may be surprising to know that something as simple as the sales button you use on your order page can be responsible for massive changes in your conversions, but it’s true. Just by changing the color of your order button, or changing the text on the button, can have a major impact on your sales.
- Critical Elements of Your Pay-Per-Click Web Site Landing Pages
When someone clicks on a Pay-Per-Click (PPC) ad they are instantly transported to the page you specified when placing the ad. This page is usually known as the ‘Landing Page’. The quality of this Landing Page can have a marked impact on the success, or failure, of your PPC campaign.
- Developing a Link Strategy for Outbound Links on Your Web Sites
Understanding how outbound links work with regards to Google PageRank is very important and a much under-used strategy for gaining search engine dominance.
- Email Marketing - The Backbone of Online Sales
Building a list is absolutely crucial, because it increases the lifetime value of the customer. Studies have shown that most people don’t buy a product the first time they see an ad for it. It may take several times of being exposed to a particular product for a person to finally make the decision to buy it.
- Getting Free Traffic to Your Domain
Free traffic is sometimes viewed as being less effective because you don’t have the ability to fine-tune it like you can with an AdWords ad, honing in on specific keywords and phrases that are only shown to an audience that would care, but it is an avenue you should seriously consider, whether it is for your primary method of generating traffic or in addition to various other methods.
- Getting the Most from the Video Productions on Your Web Site
If you’re producing videos for the purpose of getting traffic to your website, you’re not alone. Thousands upon thousands of people are doing the same thing, so it’s easy to get lost in the millions of videos that are available on the various video sharing websites.
- Graphic Sources for Online Marketers
Finding good stock photos and graphics for use in your marketing can be a real chore and expensive if you don’t know where to look. There are hundreds of stock photo agencies, and each one has a different selection, pricing model and rules about the use of their photos.
- How Can I Use My Website in Conjunction with Ebay
You may already know that eBay doesn’t allow the direct promotion of websites within auctions, but did you know there are ways to promote your website on eBay without violating any of their terms of service so that you can directly benefit from the millions of visitors they bring to the table?
- How to Choose Reliable Hosting for your Website
There are thousands of hosting companies to choose from so choosing the one that’s right for you can be a frustrating and time consuming tasks. Many webmasters go through several hosting companies before they find one that’s reliable and affordable and meets their particular needs.
- How to Create Newsletters That Build Massive Subscriber Lists
Building a list is relatively easy, but building a quality list that people will eagerly subscribe to, and stay subscribed to, is something different. In order to keep your subscribers, you need to develop a newsletter or mailing format that offers readers real content and real value.
- How to Instigate Viral Marketing Components
It’s hard to beat the marketing power of thousands or even millions of people doing your marketing for you, but getting a campaign to go viral can be a tough challenge. In order to go viral, something has to have mass appeal. This is why it can be very difficult to launch viral campaigns for niche subjects. When a niche is particularly small, there may not be enough volume to generate sufficient interest to spread far and wide.
- How to Make Sure Your Emails Are Not Flagged As Spam
One big problem you can face as an Internet marketer is seeing your emails flagged as spam. When this happens, your emails will be caught by spam filters and a percentage of them, often a very large percentage, will never be read as the recipient will never see them. This could be disastrous for your business, so it’s critical that you avoid things that might trigger a spam filter.
- How to Write Killer Headlines for your Website That Convert
The headline is probably the single most important part of your sales letter. It’s your chance to grab attention, captivate your audience, and cause them to eagerly read the rest of your ad copy. If your headline is a winner your revenues can go through the roof, but if your headline is poor your conversion rate will probably be abysmal and your profits will take a big hit.
- How User-Generated Content Helps Build Your Website
Generating content for your web site can be time consuming if you do it all yourself or costly if you outsource the work to others. The hottest trend in content creation could be the solution and solve both the time issue and the cost issue at one fell swoop. This new trend is to have your visitors create the content for you. It’s easy, it’s free, and depending on the subject of your site you might even find that your visitors and thrilled to do it.
- How Will You Handle Customer Support for Your Website
There are many ways to deal with customer support at your website. Which method you choose will depend on how large your company is, what your customers want, and what you feel most comfortable with.
- Inbound Link Strategy for your Website
If you go to Google and search for the phrase “click here,” Adobe’s website ranks first in the SERPs. Adobe’s site doesn’t even have the phrase in its title tag, or even in the body text. In fact, the phrase isn’t visible on that page at all! So how did they get to the first position? It’s all about the anchor text that’s used on their inbound links.
- Increasing the Readability of Your Website
If you want to capture attention and keep it, your website needs to be well-written, provide good content with few errors, and should be delivered in a font that is easy to read and at a size that is comfortable for the majority of people to read.
- Is There a Perfect Product Launch Formula to Follow
When you’re getting ready to launch a product, you need to have a well thought out plan if you are to maximize the chances of it success and minimize the chance of having a flop on your hands.
- How Much Should You Pay JV Partners
Deciding how much to pay JV partners can be a difficult task. If you get it wrong by giving too little you risk not getting a JV partner on board, but if you give them too much you risk making a loss on the sale. So where do you set the level?
- Is Your Website Accessible for the Visually Impaired
The Internet can be a difficult place to navigate if you’re visually impaired and it has to be said that far too many webmasters don’t make much effort to ensure that browsing their site is as easy as it could be for visually impaired visitors. Fortunately, making your site more accessible isn’t all that difficult or time-consuming.
- Legal Pages You Need for Your Websites
The Internet is moving away from the free-for-all days of old and moving towards a much more regulated environment. The reason for this is simple. In the early days the Internet was like a virtual Wild West, where pretty much anything went. Those days are long gone. Online business is booming and it’s essential that laws are put in place to protect both the buyer and seller from unscrupulous behavior.
- Monetizing Your Website
Building a website can be easy - especially if you use a tool like XSitePro that cuts down on your development time - but once it’s created, you have to figure out how you plan to monetize the site and that can often be the hardest job.
- Outsourcing Tips for Your Internet Marketing Task List
As an Internet marketer, your task list is probably full of menial tasks that could easily be outsourced to save you time and frustration. In fact, the majority of your tasks could probably be outsourced, and your customers would probably never know the difference.
- Placing Adsense Strategically On Your Website
The key to making good money with AdSense is having sufficient traffic and having a good CTR, which stands for “click through rate.” This is the ratio of clicks to visitors. If you have 100 visitors to your site, and ten people click ads, then you have a CTR of 10%. The higher your CTR is the more money you make from your traffic.
- Pricing Your Product for the Marketplace
Pricing your product isn’t simply a matter of choosing what price you’d like to get for your product. There are a number of factors that you must take into account if you want maximum success, and these are often more important than your gut feel.
- Setting Up Your Own Autoresponder Series
Setting up an autoresponder series is a great way to make income on autopilot. Just get visitors to sign-up to your list and then let your autoresponder do all of the work for you.
- Should Your Website Have Audio
Audio can be a highly effective sales tool and it’s well worth considering adding it to your site if you’ve not already done so, but be warned, it doesn’t work for every type of web site and the way you implement it can impact on your site in a negative way if you get it wrong.
- Siloing for SEO on your Website
When you’re building a business on the Internet, your domain and all of the pages that go on it are like the architecture used to build a brick and mortar business in the offline world. The pages can be themed on your site to help you rank well for both broad keywords and phrases and the massive list of long-tail terms you want your site to be found for.
- The High Impact of Real Testimonials in your Website Design
Social proof is a very powerful selling tool, because people tend to trust the opinions of the majority. A great example of this is the tendency for people to look at the number of stars and the reviews that people have entered on Amazon before deciding whether or not to buy a particular product. If a product has four or five stars, and has had at least a certain number of people leaving positive comments, people trust that it is a good product. Without that social proof the sale may never have happened or the buyer may have purchased a different product - that’s the power of social proof!
- The Process of Creating Information Products
First, you need to find a niche. Then you need to find a problem (also known as a need) within that niche. Then you need to develop a solution to the problem, and create a product that offers that solution. Of course, it sounds a little easier than it really is. In reality, there’s a little more to it than that, but in essence those are the exact steps that all successful businesses take when developing any product or service, whether it be information products or high-tech gadgets.
- The Pros and Cons of Using Paypal As Your Primary Payment Processor
PayPal is without doubt the most widely-known and widely-used payment processor for Internet marketing. They offer a wide range of benefits, which makes them a very popular choice, but there are a few drawbacks to using PayPal, too.
- The Rise of Social Networking Profits
Social networks are all the rage these days and sites like MySpace and Facebook are some of the most visited sites in the world. They offer people the opportunity to meet, get to know one another, show the world what they believe in, and even market to each other.
- Tips On Choosing a Domain Name for Your Website
If you think all of the good domains are taken, you’re wrong. There are plenty of great domains left, but you may have to be prepared to settle for second best. Second best can still be a really good domain; it just may not be the one or two word domain you were hoping for.
- Two Ways Forums Can Impact Your Sales
Forums can have a huge impact on your sales. Having your own popular forum practically guarantees you’ll make money if you know anything at all about monetizing traffic. This is especially true if you have a strong presence on the forum. People tend to have enormous respect for the owner of the forum they really love. They’ll hang on your every word, and they’ll gladly hand over their money for anything you recommend.
- Using Blogs to Build Your Branding
Blogs are a fantastic way to build your both your reputation and your online branding. There are few better ways to reach your clients or customers on a regular basis than making regular blog posts and it certainly gives e-mail marketing a run for its money as more and more people becoming accustomed to subscribing to RSS feeds.
- Using Google Adwords to Target Your Traffic
AdWords is a fantastic tool for getting targeted traffic to your site, but it can be quite difficult to master, particularly for beginners. It’s very easy to lose hundreds, even thousands of dollars before you finally get the hang of it and learn how to use it to make a profit rather than just put an extra strain on your credit card.
- Using Google Analytics On Your Website
Google Analytics is an amazing service provided by Google. It's a fully-featured site metrics and traffic analysis program that offers features that even some of the major paid-for site metrics programs don't offer...
- Using Google Checkout As a Payment Processor
Google Checkout is a great alternative to PayPal. It works much the same way as PayPal, only the entire process is much easier for buyers, because it only requires a couple of clicks from customers, and customers don't need an account with Google Checkout to be able to make purchases easily. It is much more like a standard merchant account than PayPal.
- Tools to Make Your Job Easy
Many people feel they don’t have the ability to use complex tools or programming languages, and thus feel like they can’t create their own websites. They may fear learning HTML, or feel like Photoshop is a beast they couldn’t possibly conquer. Fortunately, there are many excellent alternatives that are worth investigating.
- What Are the Pay Per Click Alternatives to Adwords
Many people are moving away from AdWords due to a number of factors. The Google Slap has certainly caused many people to flee due to massive increases in their cost-per-click. Some advertisers have found it to be too much work to increase their quality score enough to qualify for cheaper clicks.
- What is the Google Sandbox
For several years now Internet marketers have referred to a place called ‘The Google Sandbox’, where new web sites go, for a temporary period, whilst Google decides where they should appear in their search engines.
- When Should You Be Syndicating Content
Content syndication is a great way to get extra traffic and backlinks and there are many ways that you can do it. You can syndicate the posts on your blog through RSS feeds. You can allow webmasters to take certain content directly off your site in exchange for a backlink or you can post articles to various article directories.
- Which Payment System is Right for your Website
There are so many different payment systems available, it may be difficult to decide which one is right for your site. Payment processors vary in the fees they charge, their terms of service, the products they’re happy for merchants to sell, and which countries they are happy to accept merchants from, so making a decision isn’t always as easy as you might at first think.
- Whitehat Versus Blackhat
Whitehat SEO basically means using methods to improve your search engine rankings that are consistent with what the search engines want webmasters to do. It uses only “ethical” or “natural” methods, and doesn’t rely on the use of techniques that search engines widely disapprove of. Blackhat SEO uses more ‘extreme’ methods of gaining search engine rankings such as doorway pages, cloaking, spamming, link farms, blog farms, and other subversive tactics.
- Why Selling Digital Products is Better Than Tangibles
There are several huge advantages to selling digital products over tangibles. They’re easier to manage, you don’t have to deal with the hassles of shipping them, and the profit margins are much greater with digital products. Another benefit is that you don’t have to deal with physical returns, only the occasional refund, and the customer service is usually much easier to deal with.
- Will Video Help or Hurt Your Online Sales
Video is a form of media that can have a great impact when it is properly employed and can really give your sales a boost, but if it’s poorly put together, or if it’s intrusive, it might do more harm than good and actually cause people to leave your site.
- Fundamental Seo Tactics Every Marketer Needs to Know
Search Engine Optimization (SEO) is extremely important to anyone who does business on the Internet. Whether you’re a modest little niche web site or a monolithic giant such as MySpace or the BBC, it doesn’t matter - SEO should always play an integral role in your marketing plan.
