divide
brochure
 

Feedback

"Way beyond my expectations." 


Harold Read
Tennessee, USA
 
divider

"I love the improvements - great job!!" 


Barbara
USA

divider


"Fabulous. More features than I probably will be able to use in a long while."


Brian Kurtz
Taylor, MI

divider


"Fantastic! This is a vast improvement over the original version." 


Brenda Harness
US

divider


"Blown away by the incredible features." 


Woody Longacre
Tempe AZ, USA

divider


"Amazing! I LOVE it!"

Colin Green
Sydney, Australia

divider


"Great improvement of a superb product" 


Ed Jackson
Woking, UK

divider


"Very impressive! I have been using the SBI site builder, which in itself is an impressive tool. After seeing the new version of XsitePro though, I can honestly say that it is second to none, in terms of functionality and features." 


Cesar Campos
Sydney, Australia

divider


"Absolutely amazing! I thought I'd seen the "BEST" website building software in XSitePro v1 - version 2 just takes website building and developing to a whole new level. Sheer brilliance!" 


Alan Howells
Stoke on Trent, UK

divider


"EXCELLENT" 


Deanna
Wisconsin, USA

divider


"It looks awesome. The best just got better." 


Simon
Wiltshire, UK

divider


"WOW!!!" 


Judie Brown
Washington, USA


divider


"I can hardly breathe! There is SO much stuff. I'm choking with excitement!" 


Harold Jaynes
Washington DC


divider


"WOW! FAR-OUT! GREAT! TREMENDOUS! This is coming from a web developer, not a novice! I have so many clients that I have put on hold - waiting for the added features. These features will save me so much time which will add revenue in my pockets...It's like going from the horse and buggy to a Ferrari!"  


Betsy Parsons
Virginia, USA

divider


"Fantastic!" 


Andrea Wilson
Vancouver, Canada


divider


"Wow...so many new, exciting and upgraded features this is going to make website building a really fun project." 


Connie Upright
Virginia

divider


"I think it is a really powerful piece of software ... I am an experienced marketer, as well as a web designer with FrontPage, DreamWeaver CS-3 and others. You guys have done it again!" 


Ettione Stuckey
USA

divider


"Superb improvement on an already excellent tool." 


James Mitchell
United Kingdom

divider


"Beyond all expectations!" 


Shush Arya

UK

divider


"WOW! WOW! WOW! There seems to be everything that anyone will need to create great content sites. And the easy tools to put video, ssn, rss feeds, and right now my mind is swimming in awe."


Steven R Shover Sr
Texas, USA


divider

Read more testimonials about the amazing XSitePro website design software

Secure
secure

 

 

Which Payment System Is Right for
My Website?

Navigating the Mass of Payment Merchant Options.
 
Paul Smithson - 12th March 2009
   
paul smithson There are so many different payment systems available, it may be difficult to decide which one is right for your site. 

Payment processors vary in the fees they charge, their terms of service, the products they’re happy for merchants to sell, and which countries they are happy to accept merchants from, so making a decision isn’t always as easy as you might at first think. 

PayPal is the most widely-known payment processor on the Internet.  They’ve been around for many years, and have been used by millions of people to process payments for all types of online transactions. 

They have a built-in recurring transaction model, which is great for subscription sites.  They offer a MasterCard debit card that can be used to withdraw money directly from your PayPal account via an ATM, or to spend money at any place that accepts MasterCard. They have a good reputation amongst buyers and the service is relatively easy to use for both customers and the merchant themselves.

There are a few major drawbacks to PayPal.   For one thing, they don’t accept merchants from certain countries so if you are in one of those countries then you can cross PayPal of your list.  They also require a credit card and a bank account to be linked to them, so if you don’t have those, you can’t get a PayPal account.

They’re also relatively strict about what you’re allowed to sell.  For example, they don’t allow any kind of MLM schemes or multi-tiered payment schemes, so if you want to have a two-tier affiliate program then PayPal will not be the solution for you.  

Google Checkout is a relative newcomer to the payment processing arena.  They’ve set themselves up to compete head-on with PayPal. eBay, who owns PayPal, has gone so far as to prohibit eBay sellers from accepting Google Checkout as a form of payment for auctions on their site. 

Maybe this is one sign that eBay and PayPal believe Google Checkout could pose a real threat to them in the future. Google Checkout certainly has some competitive benefits that will give PayPal a run for its money and I am sure conventional credit card payment processors must be watching what happens with a high level of concern.

One of the big benefits of Checkout is that it offers free processing for AdWords advertisers based on their ad spend. For every dollar you spend on AdWords you qualify for free processing on sales up to ten times that amount. This means if you spend $1,000 per month on AdWords, you can process $10,000 in sales without any processing fees. 

If you go above ten times your AdWords expenditure, the fees are only 2 % + $0.20 per transaction, which compares very favorably with PayPal’s fees, which are 1.9% to 2.9% + $0.30 per transaction. 

If you’d prefer to go down route of having your own merchant account rather than using a service such as PayPal or Google Checkout then a lot of options are open to you.

Having your own merchant account can be a major benefit if your level of sales justify it, but getting a full-blown merchant account is usually considerably more difficult that opening an account with PayPal or Google.

In addition to making you jump through a lot of hoops in terms of paperwork, conventional merchant accounts will often have a considerable number of rules that you must abide by, and will often ask you a lot of in-depth questions about the products you are going to be selling, what kind of guarantees you offer, what your refund policy is, etc.

One of the major benefits of having your own merchant account is that it is often far easier to integrate them directly into your sales process than either PayPal or Google. Most top-end merchant accounts come with powerful APIs that allow your programmers to tightly integrate all aspects of the payment process into the sales process so that it appears completely seamless to the end user.

A major downside to some of the merchant account providers is that they can behave in an incredibly arrogant way on some occasions. It’s far from unknown for people to have their credit card processing facility cut off with no prior notice for minor issues, or simply because they think you have turned over too much in a short period of time, which is obviously a problem for Internet marketers who are in the process of a major launch. PayPal have historically tended to be far more accommodating with this kind of thing, although they’ve been known to do exactly the same thing from time to time, just not quite as frequently.

No matter which route you choose to go down you need to be very clear of what you require from your payment processor. You also need to make sure you do your due diligence as far as issues such as exceeding turnover levels are concerned.

Time spent finding the right payment provider is time well spent, as moving from one payment system to another, once your business is up and running, is often a complex process, particularly if you have an affiliate scheme tied in to it.

On the plus side, it’s far easier to get payment processing facilities now than it has ever been, and with the likes of Google joining the fray the extra competition should help to see a continuing downward trend in the rates being charged and an upward trend in the level of service being offered.

About Paul Smithson - Paul Smithson is the founder of Intellimon and the driving force behind the best-selling XSitePro web site development tool. Since graduating in Business Strategy and Direct Marketing from two of Europe’s leading business schools, Paul has set up five multi-million dollar companies, one of which is now owned by the BBC. His areas of expertise include business strategy, e-commerce, on-line and off-line marketing, software development, and maximizing the potential of on-line businesses.


For more information about this, and many other Internet Marketing-related topics, visit Paul Smithson's site, www.xsitepro.com.

Source: http://www.xsitepro.com/which-payment-system-is-right-for-my-website.html


 Print this page
  |     Bookmark this page